Sunday, July 22, 2007

Would Anyone Care for an "A-B Product"?

As part of my research for Dan Steffens, I scouted out the Anheuser-Busch plant and found out probably more than I ever needed to know about "beechwood aging."

People in St. Louis always use the strange expression "A-B products." Consider the following conversation:
"Are the 'A-B products' popular in Philadelphia?"
"Why yes, I have had a Budweiser before."
I thought this was akin to someone from Atlanta asking if I've ever heard of a little soft drink called Coca-Cola. Especially since I heard today that one out of every two beers consumed in America is, all together now, an "A-B product."

Of course they make more than just Bud and Busch. Michelob, Natty Light (and Ice), Rolling Rock, King Cobra Malt Liquor (not available for tasting), Bicardi Silver, Tequiza (yuck), something called Hurricane and Hurricane High Gravity. I tried a Michelob Pomagranate and something called Tilt, a neon green energy malt beverage that promises incredibly unhealthy amounts of caffeine to balance out its 8.8% alcohol content. I then exceeded my "two tastes" by having a Budweiser Select. The only difference being: no beechwood aging! George Clooney never mentioned that little fact. I also had a Grolsch, a beer that they don't actually brew but do somehow make money from.












This little fox is called Bevo (actually Reynard the Fox) and he is enjoying an ice cold mug of Bevo, a non alcoholic drink that was popular during Prohibition.

1 comment:

Anonymous said...

TJ,

You know, I never mentioned this, but on the basis of my 3 brothers' well-known global reputation as avid (infinite) consumers of A-B beverages, they are banned from the State of Missouri.

That's right: they're not allowed in or out.

I'm not sure how the Missouri State Police have managed to achieve this level of monitoring, but my friends in the intelligence community say that it is legal under the Bush Administration's interpretation of the Bill of Rights, and that it probably involves GPS.

In fact, Mike, Dan and John can't even get on planes that fly over the State of Missouri, because if they do, they're nearly electrocuted by whatever mechanisms that the State of Missouri has installed in their lower legs. Almost happened to John once. That's always how we know that the top-secret technology that was installed in my brothers is probably satellite-powered.

Just FYI,

Tom